Instagram close friends
x lil yachty

On November 14th, 11.3 million people unknowingly found themselves inside one of the most exclusive clubs on the internet: rap sensation Lil Yachty's Instagram Close Friends. Folks instantly took to the internet to ask why and created memes celebrating the occasion. This was no accident. It was a strategic, energy-driving stunt to launch Instagram’s expanded Close Friends product feature.

Press: Complex, HipHop News, Hypebeast, HipHop World, Shade Room,
Team: Kenya Brooks (AD), Dan Viens (ECD), WK Bodega