Forward medical
Arnold Worldwide
Healthcare is backwards
Long waits for rushed visits. Cryptic advice from checked-out doctors. Surprise charges for things you didn’t ask for. It’s time to call healthcare what it really is: completely, 100% backwards. We spread this backwards campaign… everywhere. OOH, backwards podcasts ads (yes the hosts had to read the spots backwards), banners targeted to WebMD searchers, etc.
Press: Adweek, Muse by Clio, Shots
Awards: The One Show - Film Shortlist 2021
Team: Thomas Hair (CD), Josh Khan (VP CD), Nate Donabed (VP CD), Sean McBride (CCO)
OOH
These bad boys were up in all major cities. The flip-flopped lines make me laugh every time. I’m currently laughing at them while I upload them tbh. But I do love to laugh at my own jokes so, I don’t know if that says much.
